Are you operating an Adult Day Care Center to take care of seniors and other adults? If so, you must leverage your state, county and regional services such as 2-1-1 call system (or 211 system) and ADRCs to spread the word around about your adult day care services and get referrals and prospective leads.
Caregivers, seniors and other potential participants should be aware of you adult day care programs. And 2-1-1 call system is a great way to reach them.
What is 2-1-1 Call System?
211 is an easy-to-remember three-digit telephone number that brings people and services together. The 2-1-1 system provides free and confidential information and referral to help individuals with food, housing, employment, health care, counseling and more.
2-1-1 Service Coverage
As of February 2013, 2-1-1 serves over 283 million Americans (90.6% of the entire population) covering all 50 states plus Washington, DC, and Puerto Rico (39 states plus DC and PR enjoy 100% coverage).
In 2012, 2-1-1 services in the United States answered more than 15.8 million calls. United Way Worldwide (UWW) and the Alliance for Information and Referral Systems (AIRS) are the lead organizations.
Aging and Disability Resource Centers
The Aging and Disability Resource Center (ADRC) initiative is a collaborative effort led by the Administration for Community Living (ACL) formerly the Administration on Aging (AoA) and Centers for Medicare and Medicaid Services (CMS). 54 states and territories have received AoA/CMS ADRC grant funding since 2003.
ADRCs serve as single points of entry into the Long Term Services and Support (LTSS) system for older adults, people with disabilities, caregivers, veterans and families. Sometimes referred to as “access points” or “no wrong door” systems, ADRCs help individuals and their families to:
- Identify their long-term needs.
- Understand their LTSS options, such as adult day services.
- Develop and activate an LTSS plan.
Some Aging and Disability Resource Centers have websites that feature descriptions of long term services and support providers, such as adult day services providers.
How to use 211 Call System and ADRCs?
Meet with the staff at your local United Way, 2-1-1 Call Center, and Area Agency on Aging/Aging and Disability Resource Center (ADRC) to give them a better understanding of the day care services that you provide to older adults, and the participants that you serve. Highlight special programs that you may offer, such as wellness and prevention programs.
Check their website to see if the information on your Adult Day Care Center is accurate and complete.
Present for the staff at the Call Center and ADRC on your program and how you help individuals and seniors with specific needs, such as confusion due to dementia, depression, falls, lack of compliance with medication and frequent Emergency department and hospital inpatient stays.
Leveraging 2-1-1 call system and ADRC serving your area will be great addition to your online lead generation efforts such as adult day care center directory listings, social media marketing and SEO.